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INNEOX "Both And"


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Nike is a perfect example of a company that is not afraid to divert far away from its core competencies, and manages to innovate both at their core business, as well as maneuver far away from it with other projects – creating new product platforms and “Both And” refers to a duality that is required of leaders and companies to become innovation driven.

While we speak of “Both And” under different conditions and in different contexts, the initial “Both And” refers to how balancing core business efforts with innovation efforts should be on top of every leadership agenda To us, this is Innovation Leadership.

Unfortunately, core business tends to get most attention; Innovation efforts, with all their risks and ambiguities, are marginalized. Leaders often choose to focus on the straightforward streams of revenue, as opposed to ventures requiring investments, just as likely to succeed, as they are prone to failure.